Convert more trial users. With email

PAID is a done-for-you service that helps SaaS companies with free trial models increase conversion rates within 60 days — without complex technical setups or adding pressure to over-stretched teams

You’re getting product sign-ups, but…

1.

Most trial users are vanishing after their first login - sending your ad spend down the drain

2.

Your onboarding emails aren’t driving action - and your conversion rate won’t budge

3.

Your once high-performing emails have flatlined - and no amount of A/B testing is bringing them back to life

"The emails Beth wrote for us consistently get open rates of 53+% and triple our usual click-through rate." - Viola Engel, Marketing Manager

"The emails Beth wrote for us consistently get open rates of 53+% and triple our usual click-through rate." - Viola Engel, Marketing Manager

Why do onboarding emails so often miss the mark?

Because “best practices” tell you to treat them like product tours. When  your trial users are ready for sales emails.

This belief started with good intentions: you’ve built something great, now show people how to use it.

That’s when you see things like:

  • A “Getting Started” email packed with feature descriptions, but no clear reason to keep going

  • A checklist of setup steps…that 80% of users never finish

  • A sequence that patiently educates for two weeks—while users quietly churn after day one

Yes, users need to know their way around your product. But trial users haven’t handed over their credit cards yet. And when emails don’t sell, users don’t stick.

They don't need another walkthrough. They need to feel the moment your product becomes worth paying for.

When companies shift from feature tours to strategic sales sequences, the change is immediate: Users who were ghosting suddenly engage. Flatlining conversion rates begin to climb.

With the right emails, you turn expensive trial signups into loyal, paying customers. And those "zero conversion" days become a thing of the past.


“It all begins with an idea.” - Source

“It all begins with an idea.” - Source

Turn your free trial sequence into a conversion engine with the PAID email system.

Here’s how it works

1. Plan

1 to 2 weeks

I'll audit your current emails for quick wins and conduct deep customer research to understand what will drive your users to convert

2. Activate

1 to 2 weeks

I'll write a complete conversion-focused email sequence that strategically guides users from signup to payment (without sleazy sales tactics)

3. Iterate

3 months (1 report/month)

I'll monitor performance and refine your emails based on real user behavior and feedback

4. Develop

1 to 2 weeks

I'll expand your email system with nurture sequences for converted customers and non-converters to maximise lifetime value

"Your copy is next level" - Paul Steele, Head of Sales and Marketing

"Your copy is next level" - Paul Steele, Head of Sales and Marketing

Here’s what working together looks like

Communication style

I believe in efficient, async-first collaboration.

After your onboarding questionnaire, we'll kick off with one initial call for each relevant stakeholder (usually one or two people).

You can reach me via email for quick questions, and book calls whenever you prefer a live discussion.

Tracking progress

I’ll let you know via email when each phase of the PAID email system is complete.

Every phase comes with a video walkthrough explaining what I’ve done and any instructions you need for implementing your new emails.

All work lives in a shared Figma space that you can access anytime.

Hey, I’m Beth 👋🏻

I help SaaS companies take their onboarding sequences from “meh” to “take my money” — with emails that actually sell.

As a copywriter, I’ve written more emails than there are episodes of Grey’s Anatomy (for the uninitiated — that’s a lot).

Over the years, I’ve seen sales emails, nurture sequences and newsletters evolve.

SaaS companies that get it are humanising their brands and writing with the customer in mind.

But when it comes to onboarding emails? It’s like a whole different world.

Generic tutorials, uninspired subject lines, and one sole focus: features, features, features.

That disconnect stuck with me — because I knew how much potential was being left on the table.

40-60% of trial users disappear after the first login.

That’s a big chunk of users who never got their problem solved. And who never got to experience the epic product you created.

I think it’s time to change that. You in?

FAQs

  • The complete PAID email system is $5,000.

  • The PAID email system works best as a complete package—each phase builds on the last to maximise your results.

    That said, if you're not ready for the full service, I do offer standalone email audits for $500 to help identify your biggest conversion opportunities.

  • The PAID onboarding email system takes 3-4 weeks from kickoff to implementation.

    The first two weeks focus on research and strategy, followed by 1-2 weeks of email creation.

    After implementation, I provide three months of monitoring and optimization to ensure your sequence performs at its best.

    Your time investment is minimal—typically just 2-3 hours for initial interviews and feedback sessions.

  • Most clients see improvements in open rates and click-through rates within the first 2 weeks of implementation.

    Conversion rate improvements typically begin to show after the first full trial cycle (e.g. 14 or 30 days, depending on your trial length).

  • This service is ideal for SaaS companies with free trial models who are acquiring users but struggling with trial-to-paid conversion rates.

    It works best for companies that already have signs of product-market fit (some paying customers, positive feedback, retention beyond 3 months) but need help communicating their value more effectively.

    If your product solves a real problem and delivers value but users aren't converting from trials at the rate you'd like, this is for you.

  • I provide detailed implementation instructions for your specific email platform, but your team will handle the actual setup.

    The sequences are designed to work with any major email service provider (Mailchimp, HubSpot, Customer.io, etc.) without requiring complex integrations.